6 Courses
Customer Service for Your Small Business
Customers are the key reason businesses stay afloat and to retain them, you must deliver exceptional service at all times.
Course Modules
Lesson 1: Who Pay Your Salaries?
Lesson 2: Delivering Fantastic Service
Lesson 3: Customers’ Expectations
Lesson 4: The Governing Forces
Lesson 5: Managing Customer Experience
Lesson 6: Customer Relationship Management
Lesson 7: Customer Complaints
Lesson 8: Handling Difficult Customers
Lesson 9: Customer Advocates
Lesson 10: Creating a Service Culture
Content Marketing
In our highly digital age and borderless businesses, business owners use content marketing to attract prospects and customers to their products and services using powerful digital content on a variety of digital platforms.
Course Modules
Lesson 1: Impact of Content Marketing
Lesson 2: Segmenting Your Market
Lesson 3: Options for Content
Lesson 4: Email Marketing
Lesson 5: Skills for Content Marketing
Lesson 6: Best Practices for Content Marketing
Search Engine Optimization
Have you observed that with certain key word searches, there are particular companies that always come up first on the search engine. Would you want to achieve this for your business? You surely need to know about the techniques that aid your online platform to reach the intended audience.
Course Modules
Module 1: Concept of Search Engine Optimization(SEO)
Module 2: Keyword Research and Competitor Analysis
Module 3: SEO Improvement and Content Optimization
Module 4: Google Guidelines
Module 5: Improving Your Web Performance
Module 6: Identifying and Avoiding Wrong SEO
Social Media for Your Small Business
Massive disruption in information technology has given rise to digital technology, the internet, and portable digital devices; businesses have now gone beyond physical spaces; they are now borderless.
Course Modules
Lesson 1: Benefit of Social Marketing
Lesson 2: Social Networking Platform
Lesson 3: Blogs
Lesson 4: Microblogging with Twitter
Lesson 5: Galleries
Lesson 6: Building Your Social Media Strategy
Lesson 7: Implementing Your Social Media Strategy
Sales and Marketing for your Small Business
Without marketing and sales, your products and services will not be known thereby making it difficult for you to generate income. Building an effective sales and marketing system in your organization is therefore crucial if the business is to succeed.
Course Modules
Lesson 1: CEO as Chief Marketer
Lesson 2: Strategic Marketing Approaches
Lesson 3: Your Marketing Plan/Playbook
Lesson 4: Selling Consultatively
Lesson 5: Your Unique Selling Proposition
Lesson 6: Sales Process
Lesson 7: Relationship Marketing
Lesson 8: Social Media & Internet Marketing
Lesson 9: Managing Your Sales Team
How to Create a Winning Service Strategy
One of the most amazing ways you can truly distinguish your organization and your brand is by delivering fantastic service to your customers especially in a world where there continues to be a significant deficit in the quality of customer service.
Course Lessons:
Lesson 1: Introduction and Overview
Lesson 2: Understanding Customer Expectations
Lesson 3: Mapping Service Touch Points
Lesson 4: Developing a Winning Service Strategy
